Earlier this month, a few of us had the pleasure of traveling to Chicago to attend the AdVenture Marketing Conference. It was a great opportunity for us to learn about marketing trends from other manufacturers and to hear about what our distributors need from us. I even had time to check out the Smith Museum of Stained Glass Windows and listen to live music at Navy Pier. The Windy City was great, but we were really there to be recognized for things we are doing back home at Cadet. Each year, tED magazine
, the leading trade publication for the electrical distribution industry, recognizes the marketing efforts of suppliers and distributors with their “Best of the Best” awards. This year, Cadet was recognized for our Energy Plus microsite
that was developed to help potential customers learn about the features and benefits of the heater. Through the promotional efforts of this campaign, we saw more than 13,500 unique visitors to the EnergyPlus microsite. About 40 percent of those visitors ended up on our “Where to Buy” page which is an indicator of interest to us. Here’s what tED judges said about our EnergyPlus site and marketing campaign: “We like how the company developed buying personas, gave them names, and treated them like real people. It gives this selling tool a really personal feel.” Thank you tED magazine for this great honor!